Before You Start — Become the CEO

If you want to avoid wasting time, money, and energy on a business that doesn’t serve your life — you need to build it like a CEO from Day One.

Join the Free Founders’ Program

Clarity

Understand what kind of business you're actually trying to build — and whether you’re ready to lead it.

Confidence

Avoid the most expensive mistakes ABA founders make — and step forward with the right strategy.

Support

Get weekly access to live calls with real ABA operators who’ve walked this exact path.

This Isn’t a Course. It’s a Compass.

Don't wander. Get real direction, from people who understand this world and build what works for you.

If you’re here, you’re not just dreaming about launching your own ABA company — you’re seriously considering it.
Or maybe you’ve already started collecting documents, filling out forms, or asking around for help.

But here’s what most people don’t realize until it’s too late:

You don’t become a CEO after you start.
You have to become one before.

That’s the only way to build a company that actually works — one that supports your life instead of consuming it.

And you’re not crazy for feeling overwhelmed.
The system was never designed to support you.
No one hands you a playbook for starting this kind of business.

That’s why we created the Founders’ Program —
To give you a real foundation before you go all in.

And we made it completely free.
No strings. No fluff. Just the essentials.

You’ll learn how to:

Think like a CEO before you leap
Avoid the most costly mistakes new ABA owners make
Clarify what kind of company you’re actually trying to build
Decide if you’re truly ready to lead it

You’ll also unlock access to weekly Founders’ Calls — private working sessions with other ABA founders doing the same exact work.

If you’re planning to launch within the next year, this is where to begin.
Start now. Start smart.
And let us walk with you.

Ready to Get Clear? Start Smart — for Free.

Includes access to the full Foundation Course + Weekly Live Founders’ Calls.
No payment required. Built by ABA entrepreneurs, not consultants.